Different customers β different approaches
You send the same offers to all customers. A VIP customer receives the same discount as someone who ordered once.
Use RFM analysis for segmentation: Recency, Frequency, Monetary. Each segment receives its own offer.
Simple automatically segments customers by RFM
VIP (frequent + high spend) β exclusive offers
Sleeping (haven't ordered for a long time) β aggressive discounts
Newcomers β welcome series with education
Set up automatic campaigns for each segment
Start small. Implement one strategy, measure the result, then move on to the next one.
Our experts will help you set everything up correctly
Get a ConsultationAccumulated bonuses = regular customers
Increase order density near your branch
Reduce rejections β customers see your delivery immediately